Great communicators have the ability to influence others
both intentionally and unintentionally, one such communicator what Ronald
Reagan.
I can remember
being a teen when Ronald Reagan was President. He reminded me of my Pap
(grandpa), and his birthday was one day after mine. The 1980’s were called the decade of excess and the charisma
of its leaders were excessive too. President Reagan had done it all it seemed,
he started from humble beginnings and rose to the pinnacle of power, movie star
turned politician—first a democrat then a republican—although at the time I had
no idea what that meant. He was dubbed “the
great communicator” earning that title because of his skill at talking
evocatively and using folksy anecdotes that ordinary people could understand.
He had a gift
for optimism. He always spoke of the future.
He exuded a sense of country; and became a magnet for young audiences he
attracted them because he stood for something; talked about substance. But he
kept his message basic and simple and on mainstream American concerns. Who else
could have done what he did? He got the leader of the Soviet Republic to play
nice with the rest of the world and put an end to the cold war. “There is one sign the Soviets can make that
would be unmistakable, that would advance dramatically the cause of freedom and
peace. General Secretary Gorbachev, if you seek peace, if you seek prosperity
for the Soviet Union and Eastern Europe, if you seek liberalization: Come here
to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this
wall!” (Ronald Reagan, June 12, 1987).
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